Brands Are Like Boy Bands

I hate boy bands. I believe they’re manufactured garbage with no soul, no clear proposition they usually all sound and look the identical.

Nevertheless, within the brief time period they promote information however have they got a long run future? Typically no. Why? As a result of they’re so formulaic, they observe a set sample – because of this they’re so alike. Change one boy band and you’ve got one other boy band as a substitute. So why are they created? They’re created as a result of the file business doesn’t prefer to take dangers, as a substitute they’ve a close to scientific course of so as to make sure that they produce the proper boy band. The bands are researched and created by client opinion e.g. women like a darkish haired boy, a impolite boy and so on. The issue is there isn’t a differentiation.

The unhappy factor is that our promoting business is following a really related path. Manufacturers are created by a close to scientific course of, advertisements are pre and submit examined – then no shopper needs to take any dangers, so the inventive thought is additional watered down. The result’s we’ve ‘วงบอยแบนด์ manufacturers’ – manufacturers that do not need a particular voice, manufacturers which are simply counting on brief time period gross sales, manufacturers which are chameleons of one another.

A whole lot of us are doing the identical factor, we’re all in the identical area.

It’s time to get away and begin to assume in a different way as a result of we’ve gone again to the times of producing, the place there have been no variations between manufacturers: the early days of Ford when ‘you may have any automotive so long as it’s in black’. That is what we’ve now accomplished with our manufacturers, they’re all the identical.

It’s time manufacturers received their voices again.

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